Neglected, underestimated or even non-existent within individual companies, internal communication is one of the critical factors of team cohesion, social coherence and team performance. Internal communication’s mission is to give meaning to the company’s strategy and to allow each employee to go beyond individual logic to achieve group logic. But what about an international team spread all across the planet?

Internal communication is also a management tool

Firass Abbass, CEO and founder of Kingsmen agency, started his company with five employees living in 4 different countries. Here is where his management skills played an essential, even decisive, role in the transmission of information and employees’ adherence to strategic decisions.

The objective of internal communication is to make the future of the company visible, to strengthen team cohesion, to involve each employee to develop the quality of customer service.

A significant element of corporate communication, internal communication can be defined as all of the exchanges (of information, emotions, etc.) which establish relationships between employees and which allow them to coexist and work together. When the internal communications run between 4 different time zones, cultures and languages, some challenges arise along the way.


  1. Inform. Whatever the size of the company, it is crucial that the employee knows its history, its news, its organization and its policy in order to understand better its evolution, its challenges and its new issues.
  2. Humanize. For multinationals, in particular, communicating internally also means highlighting the human dimension of the group, promoting entrepreneurship and giving meaning to everyone’s work.
  3. Motivate. Strengthening the feeling of belonging to a group enhances the place of the employee within the company, increases their membership and therefore, their motivation.
  4. Reassure. In times of crisis, it is essential to communicate to defuse fuzzy or complex situations and solve problems.
  5. Attract. A company with a strong group identity and whose members are united exerts a reliable power of attraction on young talents and contributes to the influence of the firm on the job market.


  1. Events and group meetings. Exchanges and interactions within the company can take place during a convention or a seminar or in Firass’s case, through weekly team meetings. The agreements bring together employees and collaborators around a common theme.
  2. Intranet. An internal communication network that facilitates access to information, the intranet is today widely used by businesses, especially large groups and multinationals. Like the traditional company newspaper, the intranet makes it possible to disseminate information every day but also to facilitate exchanges and interactions between the various members and services of the company.
  3. Feedbacks and brainstorming. Giving honest and constructive feedback followed by an efficient session of brainstorming can strengthen the bonds between the management and the team, the teammates and even affects the results and the company-client relationship. Creating a free place for opinions, ideas, and constructive criticism is beneficial for everyone.

The challenge of managing an international team is not easy and can face a lot of miscommunication and misunderstandings. It has its share of limitations but once settled and managed accurately, the creativity of different cultures and tastes will stand out!

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